Analytics is a crowded space, with plenty of services looking to help you turn your visitors into engaged, paid customers. KissMetrics is the latest to join the fray, and it’s offering a solution that’s both straightforward and powerful. As it comes out of stealth, the company is also revealing its funding: in 2008 it closed a $1 million seed round led by True Ventures, and in mid-2009 it closed a $3 million round led by Polaris Ventures. The company also has investments from SoftTechVC, Felicis Ventures, and Angels including Dave McClure, Mark Goines, Shervin Pishevar, Bobby Yazdani, and Nils Johnson.
At this point, KissMetrics is built around one type of analysis: the conversion funnel, which shows you how many users are dropping off during your signup flows (and can hopefully help you figure out why). You can customize these graphs by tracking different variables, but Cofounder Hiten Shah says that you won’t find a dizzying array of other options. The goal, he says, was to get this one key tool to work very well before branching out (though other tools will follow).
KissMetrics started off around two years ago as an analytics service for Facebook applications, but shifted to its broader current model after noticing how many companies were building their analytics tools in-house. That story may sound familiar: the founders of Mixpanel, another analytics company, drew similar inspiration from their time at Slide.
So how does KissMetrics differ from Mixpanel and the other analytics services that are already out there? Shah says that other services generally track clicks and events, but that they don’t trackusers. KissMetrics, on the other hand, can be used to track the activity of a user even before they’ve even joined your site — it essentially builds an anonymous history for each user, and then associates that history with their username once they create an account. For example, if you were to visit a site five times without converting, but then visited a sixth time and did convert, the site’s owners can use KissMetrics to look back at the history of the first five visits to try to identify where they went wrong.
While this technology could potentially be used for things like cross-site advertising, Shah says KissMetricsonly creates these user histories on a per-site basis (he explains that this minimizes privacy issues). In the future, he says that KissMetrics products will evolve toward helping optimize marketing and customer acquisition.
The service is free for the first thirty days, then offers tiered monthly pricing plans based on how many events you’ll be tracking. These plans begin at $149 a month and go up to $699, with custom plans for especially large sites.
After last year’s f8 keynote, my initial thought was pretty straightforward: I Think Facebook Just Seized Control Of The Internet. Between the Like Button, the Open Graph, and the Open Graph API, I felt like we were shifting from Google being the fabric of the web, to Facebook taking over. A few days later, a now unpaid blogger declared it: The Age of Facebook.
Both of these declarations pissed a lot of people off.
Facebook is the new AOL! Walled garden! The end of open! Blah. Blah. Blah. While everyone else has been busy whining — including plenty of competitors — Facebook has been kicking ass and taking names. And today is proof of that.
For the past year, Facebook has been working on the beautiful re-imagining of the Profile, which they call “Timeline“. I just got it enabled on my account. Going back in time and seeing the past several years of my life displayed in this way is nothing short of profound. Facebook has used software to make something meaningful. Something emotionally powerful.
Because of this impact, some people will undoubtedly hate it. But more will love it. It’s incredible: Facebook has become a tool that’s a reflection of who we are. Just in case it wasn’t painfully obvious already, they’re far more than just another web startup that will flame out in a few years. They are the real deal.
And they just made their competition look rather foolish.
All we’ve heard about in the blogosphere the past few months is how Google+ could take down Facebook. How Google actually did something halfway decent in the social space — watch out Facebook! And look — now Facebook is even copying them!
Please.
I have no doubt that some of Facebook’s little moves over the past few months have been in reaction to Google+. But focusing on that is silly. Those are tiny features compared to what Facebook just unveiled today. They weren’t even worthy of being on stage at f8.
While Google was busy rushing to get a social network that could compete with Facebook out the door, Facebook was thinking about the next phase of social networking. They were building the next Facebook! Google+ does compete with Facebook — the old Facebook. It does not compete with what Facebook launched today.
In that regard, Facebook pulled an Apple. Apple releases something, and everyone in their space rushes to do the same thing. But they never realize that it’s a losing position. They’re skating to where the puck has been. Apple skates to where the puck is going to be. Facebook is skating to where the puck is going to be.
Also reminiscent of Apple: when Facebook unveiled the Like button last year, they were hardly the first to do a button. But they were the first to do a button in the correct way. One click. Done. Suddenly, everyone needed this one-click button.
But while all the competitors were busy making that button, Facebook was busy making the button obsolete. Today’s Open Graph changes represent a world where the button isn’t needed. Sure, it will continue to exist for certain types of content. But it will be more like an on/off switch.
With the new Open Graph, you’re sharing stuff as you do it. You don’t have to think about it. You’re listening to music on Spotify and it’s being shared with your friends automatically in the Facebook Ticker. The only button you hit is “play”.
Obviously, that’s not ideal for all content. But for some of the best content, it’s beyond ideal. The idea of hitting a share button to push your favorite song to Facebook is stupid. Enjoy the music, don’t worry about having to remember to share it. That’s how this should work.
There’s one massive problem in the social space: everyone is competing for the same user time. But most services compete by piling on features that erode that time even quicker. They’re offering up services that if I use, it means I’ll have even less time to actually enjoy life. That’s not a sustainable model. Being “social” online has become far too much work.
Facebook has clearly been thinking about this problem. And now they have a way to tap the power of social without thinking about it. That’s the future of the space. It’s not about needing a share button. It’s about not needing a share button.
This morning Facebook announced Timeline, a crazy (and kind of creepy) omnibus look at everything that has ever happened in your Facebook lifespan. It’s like a story book of your life — or at least the online, documented parts.
Facebook said that Timeline would be on the way for everyone sometime in the coming weeks… which is great and all, for everyone else. You’re the type of person who reads TechCrunch, and are thus likely the type of person who likes their new and shiny things right now.
That’s okay. We can make it happen.
Fortunately, enabling Timeline a bit early isn’t too difficult — but it’s not at all straight forward, either.
You see, Facebook is enabling Timeline early for open graph developers. You, too, can be an open graph developer — even if you’re just looking to dabble.
A few things to note:
- You probably don’t want to do this unless you’re actually a developer. Expect bugs.
- Only you will see your timeline at first (unless you decide otherwise), but it will automatically go public after a few days. My timeline was automatically hard-set to go public on September 29th.
- It seems that if you login into Facebook on another machine, Timeline gets disabled automatically on all of your machines. With that said, it seems you can get back to your timeline (but ONLY after following the steps below) by navigating to http://www.facebook.com/YOURUSERNAMEHERE?sk=timeline
- You’ll need to have a “verified” account for one of the steps, which means you need a credit card or phone number attached to the account.
Here’s how to do it:
1. Log into Facebook
2. Enable developer mode, if you haven’t already. To do this, type “developer” into the Facebook search box, click the first result (it should be an app made by Facebook with a few hundred thousand users), and add the app.
3. Jump into the developer app (if Facebook doesn’t put you there automatically, it should be in your left-hand tool bar)
4. Create a new app (don’t worry — you wont actually be submitting this for anyone else to see/use). Give your shiny new app any display name and namespace you see fit. Read through and agree to the Platform Privacy agreement. This is the step you need to be verified for.
5. Ensure you’re in your new app’s main settings screen. You should see your app’s name near the top of the page
6. Look for the “Open Graph” header, and click the “Get Started using open graph” link.
Create a test action for your app, like “read” a “book”, or “eat” a “sandwich”
7. This should drop you into an action type configuration page. Change a few of the default settings (I changed the past tense of “read” to “redd” — again, only you can see this unless you try and submit your application to the public directory), and click through all three pages of settings
8. Wait 2-3 minutes
9. Go back to your Facebook homescreen. An invite to try Timeline should be waiting at the top of the page
And you’re done! We’ve seen this work quite a few times now, so it should work without a hitch for just about anyone.
One of my favorite bits from Disrupt SF was the set of rapid-fire presentations from Imagine K12, an incubator for education-related startups. We heard in June that some 200 applicants had been narrowed down to 10 companies, and those 10 made brief presentations in front of the audience at Disrupt. We couldn’t write them up at the time, so here is a belated rundown of these interesting new companies and services.
I urge our readers to watch the video or at least skim our summaries and evaluations. Startups too seldom directly address social issues like this, and one of these services might be something that can really benefit you or your kids.
I’ll go through these in the order they gave presentations, and I’ll give timecodes for each so you can skip directly to them if you like.
(4:33) The disconnect between group-based teaching and individual learning is addressed by Goalbook, which hopes to produce for every student a single, shared learning plan. The alternative, parent-teacher conferences and counselor meetings, is totally out of date, and simple social networking tools can improve the situation significantly, in their opinion. Instead of a file in a cabinet somewhere and a few notes jotted on attendance sheets or classwork, every student is a node in a network of educators, administrators, and parents. A database of goals, strategies, and so on will be used to create a recommendation engine for helping students. They’re launching in a number of Bay Area districts and private schools.
The question for me is whether teachers will in fact have the time or inclination to do much more than rubber stamp this profile when homework is or isn’t put in, when they do or don’t attend, and so on. Rich data is a good thing, but someone has to create it, and teachers are already hard up for time.
(7:45) Training of teachers, while an expensive and highly necessary process, is stuck in the past, with paper-based tracking and feedback, and irregular goals and recommendations. Formative learning hopes to put all this teacher training in a single location, where everything is done in a universally-understood way and that data is used to recommend courses, videos, and so on to improve teaching.
Naturally this is only one part of the training process, and the most important bit is still attracting and retaining motivated teachers. And no matter how right-on your recommendations are for this or that skill, hands-on learning and a supportive, happy staff is going to be more key. Of course, that’s a whole other problem.
(11:03) There are a number of reasons why the means of communication between teacher, student, and parent are limited. There are questions of authority, privilege, and so on. Yet effective and timely communication is an important part of education, and something that’s far more likely to be found in small class sizes and private schools. Remind101 wants to provide a safe and effective tool for this using a form of communication kids seem to prefer over face-to-face interaction anyway: text messages. The founder describes it as “Twitter for teachers,” but with careful controls to make it secure and private. Instead of having teachers use personal cell phone numbers and so on, Remind101 acts as an middle man between teachers, their students, and the parents of those students.
I honestly can’t think of any drawbacks to this. It’s safe, it’s simple, and it uses existing infrastructure. It can be integrated with school databases in a day and engagement level is up to the participants. We did a follow-up interview with Remind101′s founder here.
(13:30) Crowdsourcing tutoring, who’d have thunk? TutorCloud thinks that they’re going to be the ones who make the $8 billion tutoring market a little more modern and accessible. Their service works as a marketplace for college students hoping to shop themselves out as tutors to younger kids or peers who can’t quite get the hang of organic chemistry. They use the Facebook Connect API to make personality matches as well as subject and pricing. All the communication happens within the system so personal information remains secure, and more responsive tutors get higher rankings. The actual tutoring occurs via video chat with a shared whiteboard space.
The marketplace for tutors sounds fine, but to be honest, I don’t think video-based tutoring is going to engage enough to make people want it over a real-life person, the advantages of which are many. I’m afraid parents would rather pay for a tutor’s gas or drive their kid to the library for a meetup. Perhaps as online collaboration tools become richer and more accepted this will seem more of a viable option.
(17:05) Kids these days don’t play Carmen Sandiego or Mavis Beacon, and that’s a tragedy, but they do like to play games online. Why shouldn’t these games be interesting, social, competitive, and educational? BrainNook is putting together a lot of new games and experiences aimed at elementary-level kids that hopes to be engaging while providing some standard lessons in arithmetic, spelling, and so on. The information from these games would be available to kids’ parents and teachers.
I have to admit here that I’m a bit disconnected from the world of online kids’ games. But BrainNook sounds like a great thing to have available to teachers for extra credit. Miss a homework assignment? Get to level 3 in the math game. Home sick? Sign in and talk to your friends in the virtual classroom. Whether they can actually make the games fun is a question yet to be answered, however. Kids are fickle creatures. What BrainNook needs is personality.
(20:09) Schools collect a ton of data just in order to be compliant with various laws and regulations: keep this many years of counselor records, teacher evaluations, etc. on file in case they need to be checked. But all these years of data, from which something meaningful might be gleaned or trends detected, are sitting in drawers or stuck in separate databases. Few schools really organize this information well or provide access to people like teachers and administrators. Eduvant integrates all this data into a single platform. You can put all kinds of data and analytics in one place with quick, browser-based access. There are tools for creating new data as well — referrals for counseling and such.
Again, my issue is that producing this data may be more work that teachers and others in the system can’t handle. The principal dashboard they showed would be handy, but how live is it? Who is generating that data? Who’s scanning in paper reports? Expecting a quick changeover to this online system is optimistic in my opinion, as useful as it could be. But whether it’s Eduvant or one of its descendants, I definitely see systems like this in place a few years from now when these hurdles have been cleared.
(24:20) There are a number of services available to teachers for various in-class tasks like putting together quizzes, distributing work and resources, and receiving homework online. Unfortunately, they lack connectivity, and one useful tool may not communicate to another, or it may require extra work on the part of the teacher. ClassConnect wants to offer a one-size-fits-all package that lets teachers create lectures, test and assess students, and manage class content. They also made a rich lecture presentation tool that lets students interact with the content.
The trouble here is that it requires a certain level of savvy on the part of students as well as teachers. Students who aren’t motivated will take the path of least resistance, and that will likely be the old tools: paper, pencil, and excuses. And underprivileged kids and districts are going to be left out of this, so it’s going to be hard to make it a standard tool. That said, the easy creation and sharing of class data could shave precious minutes off teachers’ schedules and leave more time for the all-important in-person interactions.
(27:47) The creation and distribution of rich educational media is a space Educreations feels is going to blow up, but the tools required to effectively make content are disconnected and not aimed at beginners. They’ve created a simple online service where you can draw, type, and bring in external content that gets automatically encoded and shared in a single place. It’s like an Open Khan Academy.
I have no doubt of the company’s ability to deliver what they’re describing, but is it really that valuable? This form of visual aid (essentially a whiteboard recording) may or may not be a good match for the content teachers are presenting. I feel like they’re hitching their wagon to the nearest star, and not looking forward far enough. Also, writing with a mouse sucks.
(30:55) The $13 billion textbook industry is ripe for disruption, says 11 Learning’s founder. The existing system of working for perhaps years on a single large volume is inefficient and expensive. They’ve put together a platform on which authors can create and edit textbooks and publish them for minimal cost.
If I’m not mistaken, this whole startup is essentially valuing the contributions of authors and professors at zero. A few professors may be okay with donating some of their time to editing a textbook, but are the 40 or 50 overworked profs, copy editors, and artists really going to continue giving away their work with the promise of some rev share later on? 11 Learning’s $5000 “fixed cost” figure is meaningless. Producing high-quality content is time-consuming and expensive because the people who create that content value their time. Furthermore, many subjects simply do not lend themselves to “crowdsourced” editing and content creation. And the way teaching is moving, centralizing content is on its way out anyway. This is like making improvements to steam engine production lines when the automobile is about to make its debut.
(33:55) Managing student behavior is a major problem in our school systems, wasting tons of class time and monopolizing the attention of new teachers in particular. In ClassDojo, students in classes are publicly awarded points and badges via a web or smartphone app, and that data (+1 for answering, -1 for passing notes) is automatically tracked and shared with parents.
From the moment this guy said “we’re making software that fixes bad behavior in class,” I was skeptical. And when he said it “improves behavior in real time,” my alarms went off. This is just gold star stickers in a web app. It’s a huge overpromise that relies on way too many assumptions and ignores the realities of bad behavior. If students behave poorly because they don’t respect the teacher or value their time in school, that’s not something that will be fixed by a simplistic virtual point system — it will be either ignored or resented by the majority of students. Real behavior problems and real behavior management require time and work. There’s no way around that, especially not with something as flimsy as this.
The test for many of these startups is whether they last beyond the trial phase, which all of them are clearly in. The big numbers they’re seeing are like the initial bump in any new service. You hear about it (in this case Imagine K12 certainly pitched the local districts), you give it a try, and then, organically, you either continue or stop using it.
Some I can see truly picking up. Remind101, Eduvant, and ClassConnect I give a good chance of being picked up, if at first only for a fraction of what they do. I think some of these may be forced to fold or pivot when confronted with non-theoretical use scenarios. And of course every teacher and school is different, and has different requirements, so support is going to be a full-time job.
Also, and I recognize this is an industry-wide problem with young startups, but it would help to have a little more proving time under their belts. Sure, a few weeks or months in however many districts is good, but what these guys really need is to pick two or three very different classrooms and work very closely with them for an entire school year, or failing that, at least half of one. What they need isn’t skyrocketing user counts, which often fall under the cooked numbers category, but real-life case studies. No principal is going to care that you have 10,000 classrooms being tracked by your tools. They will, however, care when you tell them about one classroom that dramatically improved engagement, or showed a 50% increase in parent involvement, or what have you. Too many of these startups are under the impression that a burst of momentum in the beginning means their service is effective. Not true. The service is effective if it is effective, and education isn’t a sprint, it’s a long haul.
Even though I don’t agree with the ideas or execution of all the companies in this first “class” of Imagine K12 companies, I’m all admiration at the fact that they are being attempted at all. Too much of startup culture is focused on bleeding-edge consumption, totally ignoring areas where even minimal applications of the tech we take for granted could improve conditions significantly in education, social services, and so on. I look forward to the next generation of Imagine K12 startups
Kissmetrics, an analytics startup that helps you keep tabs on how your users are using your website, is adding a new tool to its suite of products today: Cohort Analysis.
Cohorts, for those that aren’t familiar with them, are groups of users who sign up during a given time period (say, everyone who signed up between January 1 and 7, 2011). And analyzing them can offer some valuable insight into how people are using (or have stopped using) your service. Kissmetrics cofounder Neil Patel explains that the vanity metrics we often see being discussed in the press, like total user count, can be misleading. For example, your site might have growing overall usage each month, but that growth may be fueled entirely by a rise in new signups — who could mask the fact that your older users are fading away.
That’s where cohort reports come in handy: they’ll let you break your overall user base into different groups, then see how each of those groups use the service during, say, the following six months. This can be helpful both to gauge the lifetime value of users, and to see how much of an impact new features are having on each group of users. Kissmetrics will also let you further break your users out into cohorts based on how they were referred to your site.
Patel acknowledges that there are other services that have set out to offer Cohort Reports as well, including Mixpanel and RJMetrics, but says that their products, at least as far as cohorts are concerned, give users less flexibility (he also believes Kissmetrics is easier to use). Patel says one key feature offered by Kissmetrics that the others don’t have is the ability to ‘zoom in’ on each cohort down to the individual user level.
Kissmetrics is available for free for a 30 day free trial, with premium plans available after that beginning at $29/month (prices increase depending on the size of your size and how many datapoints you’re tracking).
If you’re interested in learning more about cohorts, Evernote CEO Phil Libin has previously spoken in detail about how his company uses this kind of data.
Did you get one of Microsoft's special copies of Halo: Reach? You know, the ones that were sent out to test their recent security update allowing developers more space on Xbox 360 game discs. You were probably super-stoked.
Your stoke-age was halted this week though, in all likelihood, as the most recent Reach title update prevented players using one of those magic free discs to get online – and from enjoying the beta playlists designed to ease players into Halo CE Anniversary's multiplayer tweaks. Microsoft has previously mentioned that a simple title update probably wouldn't get the job done. So today, they've started giving away Games on Demand copies of the game to affected users.Microsoft has been reaching out to participants of the preview program from earlier this year with the following email:
"Earlier this year, you participated in the Xbox LIVE Public Preview program and were provided a copy of Halo: Reach as part of your participation. Unfortunately, this Halo: Reach "preview disc" cannot be updated with a conventional Title Update, causing the game to be unplayable after the recent Halo: Reach Title Update on September 21, 2011. We apologize for any inconvenience this may have caused.
To get you back online with Halo: Reach, below is a code for the Games on Demand version of the game. Once the code is redeemed and your copy of Halo: Reach is downloaded, the game will work as usual, including the features added by the title update. All of your Halo Reach game saves will work normally as well. You may then discard the disc from the Public Preview program.
Please note that this Games on Demand version of Halo: Reach will require you to have some storage on your Xbox 360 – a hard drive or USB of at least 6.6 gigabytes. "
Word of an Amazon press conference slated for September 28 at 10 AM is making the rounds. Could the fabled Amazon tablet make its first appearance?
If so, then the invitation does a great job of playing it cool. Aside from a mention of the time and date, it offers little else to chew on. That hasn’t stopped speculation from running wild, and the potential unveiling of their new tablet is on everyone’s mind.
Let’s let cooler heads prevail for a moment: while likely big, it may not necessarily be their much-vaunted Android tablet. The press conference could be used to announce any number of things, from a new version of the Kindle to a national rollout of their 7-11 delivery lockers.
That said, the announcement of a tablet couldn’t come at more perfect time for Amazon: news of Barnes and Noble’s new complement of Nook Color tablets has just begun to surface, and their 3rd generation Kindles can’t stack up to shiny new hardware when the holiday season rolls around. Recent reports from Gartner also indicate that if uncontested, the iPad will rule the tablet roost for the next few years. The timing and the landscape seem ready for a tablet contender with Amazon’s full weight thrown behind it.
When our own MG Siegler got a chance to play with the tablet, he discovered a few tantalizing tidbits. A 7-inch WiFi model is slated to sell for $250, and it’s going to run a very-Amazon centric fork of Android. It looks to be a compelling package of price and functionality, and hopefully we’ll catch our first official glimpse of it come the 28th.
Analytics is a crowded space, with plenty of services looking to help you turn your visitors into engaged, paid customers. KissMetrics is the latest to join the fray, and it’s offering a solution that’s both straightforward and powerful. As it comes out of stealth, the company is also revealing its funding: in 2008 it closed a $1 million seed round led by True Ventures, and in mid-2009 it closed a $3 million round led by Polaris Ventures. The company also has investments from SoftTechVC, Felicis Ventures, and Angels including Dave McClure, Mark Goines, Shervin Pishevar, Bobby Yazdani, and Nils Johnson.
